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One crucial sensory element for any carwash is cleanliness. In addition to shiny cars, customers also want to see a spotless, clean facility. “Cleanliness is almost everything in the carwash industry,” “Today’s customers expect spacious, clean and well-illuminated areas for various reasons, ranging from safety concerns to peace of mind in their purchases.”

Since customers equate cleanliness to quality, regular litter removal on the lot and in the tunnel/bay areas of a site is critical. Maintaining a tunnel by ensuring the walls and equipment are clean will not only enhance the appearance but also the fragrance, feel and functionality of the wash.

Furthermore, mold, mildew and bacteria often develop because carwashes rely on water and often have dark, hard-to-reach areas, such as trenches and high ceilings. While regular cleaning and a proper trash removal program are mandatory best practices, a complete, thorough cleaning of the location specifically targeting the hard-to-reach and often neglected areas is recommended at least twice a year and possibly once a quarter for busy locations.

Customers will associate the cleanliness of a carwash to its attention to detail, which they expect to see shine through with customer service and wash results.

 

cleaning trolley (service cart) in front of wall